Woods Estate Agents

Working with Katie from the outset of the idea, we workshopped the identity of Woods Estate Agents to match her mission for great and honest service in real estate. We consulted on naming, branding, website, marketing and strategy for this project to help Katie get it off the ground.

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In crafting the Woods logo, we’ve played on the symbolism of ‘infinity’, showing that while real estate could seem to be very cut and dry at first glance: it’s really a part of the greater flow and transitions of life. The infinity symbol delicately plays on this movement, ever evolving, and invites customers to return again and again. The Woods branding style borrows inspiration from classical paintings, tuscan villas, and editorial typography to create a warm luxury brand. The designs are simple to digest for quick understanding, but with depth for those who seek it.